THE LISTENER

99.9’s Target Demo is a 32-year-old male in the Raleigh–Durham area. The station super-serves the 25-45 year-old demographic, with a wider target of 25-65 year-olds. No matter what the age, if men are your core target, 99.9 The Fan delivers them in droves! The REAL value to your business are the psychographics of a Sport/Talk Listener!

Profile of Raleigh–Durham Sports Radio Listener

ListenerChart • Gender: 85.7% Male

• 56.1% have household incomes of $75,000+

• 65.9% are employed in white collar positions

• 63.7% have a college degree or more

• 45.9% have one or more children under age 18 in the household


Listened to Sports Radio Mon-Sun 6A-Midnight: Adults 18+. Arbitron/Scarborough Data Raleigh-Durham metro Survey Area: April 2006-March 2007.

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