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Durham County Library sees big uptick in video views during pandemic

Stuck at home during the pandemic, Durham County Library patrons are more often turning to a new outlet to pass the time--streaming movies.

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Child with iPad
By
Sarah Lindenfeld Hall
, Go Ask Mom editor

Stuck at home during the pandemic, Durham County Library patrons are more often turning to a new outlet to pass the time—streaming movies.

The county library system saw a 48% increase in video views from the first half of last fiscal year, which ended before the pandemic began, and the first half of the current fiscal year. It was 36,314 views this fiscal year, compared to 24,507 views last year, wrote Stephanie K. Bonestell, the library's system's public relations officer, in an email.

The library offers streaming movies and TV series through several services. Hoopla! offers children's TV and movies; Acorn has British and international programming; the Great Courses provides educational content; Indieflix features classic films, documentaries and more; and Films on Demand, she wrote. Patrons can access these digital collections on the Durham County Library's website.

At the moment, Durham has no plans to add any additional streaming video services to its offerings, but the uptick in views tracks with the experiences of other libraries across the country during COVID-19

A recent survey of more than 730 librarians, mostly in the United States, from Kanopy, a video streaming service, found that library patrons are taking advantage of free streaming services via their libraries more often. The survey found that nearly 46% of libraries surveyed saw a moderate to significant increase in demand for streaming video, primarily because of the pandemic.

“During the pandemic we experienced a sharp spike in streaming video usage, and this increase has continued even though we reopened for in-person service over the summer,” said Kay Cahill, Director, Collections & Technology, Vancouver Public Library, in a press release. “We saw a strong appetite for educational streaming video content in 2020 and a significant increase in recreational and educational use.”    

Durham is the only local library system with robust streaming offerings. Wake County Public Libraries doesn't stream popular content or have DVDs, but it does stream documentaries through Films on Demand. It includes Oscar, Emmy and Peabody award-winning documentaries, historical speeches, interviews and more. But Alice Avery, a senior communications consultant for Wake County, wrote in an email that the service has not seen a significant increase in use during the pandemic.
According to the Wake County library website, its first mission is to get books into the hands of its members, and that's why it doesn't loan out DVDs or Blu-Rays or have a variety of streaming services. "We work within national guidelines and seek to have a book collection size that allows 2.5 books per county resident," the 2019 message says. "Every two years we conduct a feasibility study toward assessing the choice of adding music and movies to our collection. We know it would be very popular with our members to do so. To date we have not had the funds necessary to implement these new services. We hope to be able to do so in the future, when the economy can support additional funding."

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